Kaaos Liiga
Chaos Meets Strategy: Designing Finland’s Wildest Dota 2 Showdown
Welcome to the Arena of Chaos
Esports Branding for Finland’s Next-Gen Dota 2 Tournament
Kaaos Liiga was envisioned as a high-energy Dota 2 tournament with a distinct Finnish flavor—unapologetically bold, chaotic, and community-driven. With support from partners Havu (a leading Finnish esports org) and Kotipizza, the event needed a visual identity that would stand out in a saturated esports space while feeling authentic to both the game and the local gaming scene.
I developed a gritty, battle-hardened brand design system that reflected the tournament’s raw competitive spirit. From the logo to the type treatments, every element was crafted to echo the strategic tension and unpredictable nature of Dota 2 gameplay. The brand was extended across custom-designed merchandise, event posters, team banners, and digital touchpoints—bringing consistency and intensity to every interaction.
Whether seen on a jersey, a Discord banner, or a delivery box collab with Kotipizza, the identity was designed to rally players and fans alike around a shared atmosphere of fierce fun and organized chaos.
