LGIN

LGIN (Living Game Intelligence Network) is a community-driven initiative focused on exploring the intersection of gaming, learning, and collaboration. While its mission was forward-thinking and inclusive, its brand identity lacked the energy and clarity needed to engage its diverse audience of students, educators, and game enthusiasts.

The goal of this project was to reimagine LGIN’s visual identity from the ground up. I developed a bold and playful branding system that could speak equally to gamers and academics—rooted in vibrant color palettes, modular layouts, and adaptive design assets. A custom-designed mascot became the centerpiece of the identity, embodying LGIN’s core values: curiosity, imagination, and collective intelligence.

Supporting visuals included a wide range of illustrations, branded merchandise, and print-ready promotional materials for events and campaigns. On social media, I crafted a distinct visual voice through dynamic post templates and iconography that maintained cohesion while allowing room for experimentation.

This unified identity helped reposition LGIN as a credible, fun, and future-facing brand—enhancing its presence across digital and physical spaces while strengthening community engagement.

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